Home / Resources / ISACA Journal / Issues / 2024 / Volume 3 / Unlocking Data Collaboration Use Cases of Secure Multiparty Computation in Advertising Technology

Unlocking Data Collaboration: Use Cases of Secure Multiparty Computation in Advertising Technology

Unlocking Data Collaboration: Use Cases of Secure Multiparty Computation in Advertising Technology
Author: Puneet Gangrade
Date Published: 23 May 2024
Read Time: 14 minutes
Related: Applied Data Management for Privacy, Security and Digital Trust | Digital | English

Advertising technology (adtech) presents a unique opportunity for brands and retailers to collaborate and unlock value from their combined first-party data assets. Privacy regulations revolving around third-party cookie deprecation (e.g., the EU General Data Protection Regulation [GDPR], the US State of California Consumer Privacy Act [CCPA]) limit traditional data sharing...

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